How do you clean a brushed cotton hat?

Spot clean with a damp cloth and mild detergent. Avoid machine washing, which can distort the shape and fade the color unevenly. Let it air dry away from direct heat. The brushed finish may show wear over time with heavy cleaning.

What does low-profile mean for a hat?

Low-profile hats have a shorter crown that sits closer to the head, creating a more relaxed and less bulky look than high-profile caps. This style suits most face shapes and feels less structured.

Will this hat fit a larger head?

The adjustable self-fabric tri-glide buckle accommodates a wide range of head sizes, typically from about 21 to 24 inches in circumference. The unstructured cotton construction also provides some give for comfort.

Is this hat suitable for sun protection?

The brim provides shade for your face and eyes during casual outdoor activities, but brushed cotton does not carry a UPF rating. For extended sun exposure consider additional sun protection.

Throwback Logo Hat

b corp
fair trade

The 3-second version

Faded gray brushed cotton with a vintage worn-in look
Low-profile six-panel design for a relaxed fit
Limited-edition 30th-anniversary logo from the 1990s
Faded gray color by design, not bold or bright
Unstructured crown won't hold a rigid shape
Limited edition may not restock

Why it's on GiftsFeed

Brushed Cotton Dad Hat With 30th Anniversary Logo

Most coffee roaster merch is forgettable logo placement on generic blanks. This hat flips that script by celebrating three decades with a reissue of the original 1990s logo, giving it a reason to exist beyond branding. The brushed cotton and faded gray treatment make it feel like a secondhand find rather than new swag, which matters if you don't want to walk around as a billboard. It's for people who want coffee-shop merch that looks like it belonged to them for years, not like it came off a promotional table yesterday.

Good gift when

Fans of Counter Culture Coffee who collect brand memorabilia
Anyone who prefers unstructured dad hats over stiff caps
People who like vintage-look accessories with a soft worn feel
Coffee enthusiasts looking for low-key everyday headwear

Skip it if The brushed cotton fabric and weathered finish are part of the design, so if you prefer crisp structured caps or bold colors this won't suit your style.

Specs

Material: 100% brushed cotton
Color: Faded gray
Construction: Low-profile six-panel design
Closure: Adjustable self-fabric tri-glide buckle
Fit: One size fits most
Logo: Limited-edition 30th-anniversary design

What's included

One dad hat

If you're giving it

No sizing to guess

Adjustable fit works for most adults; consider wrapping separately.

The details

This brushed cotton dad hat carries Counter Culture Coffee's 30th-anniversary logo, a limited-edition refresh of the brand's original 1990s design. The faded gray color and soft brushed finish create a vintage look that suggests years of wear from day one. The low-profile six-panel construction keeps the crown close to the head for a relaxed silhouette that suits most face shapes without the bulk of structured caps.

The adjustable self-fabric tri-glide buckle at the back allows a custom fit across a wide range of head sizes. Brushed cotton breathes well and softens further with time, making this a comfortable choice for daily wear. The fabric has a slightly weathered appearance that pairs easily with casual wardrobes without looking overly branded or new.

Wear this for sun protection on outdoor errands, weekend coffee runs, or anytime you want the understated style of a well-worn cap. The limited-edition anniversary logo makes it a collectible piece for fans of the roaster, while the classic dad hat silhouette appeals to anyone who prefers unstructured headwear with a lived-in feel.

Counter Culture

Throwback Logo Hat

Low-profile six-panel cap in faded gray with a vintage-inspired finish

$35at counterculturecoffee.com

Quantity

Buy from Counter Culture

Ships and sold by Counter Culture. About this merchant

The 3-second version

Faded gray brushed cotton with a vintage worn-in look
Low-profile six-panel design for a relaxed fit
Limited-edition 30th-anniversary logo from the 1990s
Faded gray color by design, not bold or bright
Unstructured crown won't hold a rigid shape
Limited edition may not restock

Cheaper alternatives

Questions

How do you clean a brushed cotton hat?: Spot clean with a damp cloth and mild detergent. Avoid machine washing, which can distort the shape and fade the color unevenly. Let it air dry away from direct heat. The brushed finish may show wear over time with heavy cleaning.
What does low-profile mean for a hat?: Low-profile hats have a shorter crown that sits closer to the head, creating a more relaxed and less bulky look than high-profile caps. This style suits most face shapes and feels less structured.
Will this hat fit a larger head?: The adjustable self-fabric tri-glide buckle accommodates a wide range of head sizes, typically from about 21 to 24 inches in circumference. The unstructured cotton construction also provides some give for comfort.
Is this hat suitable for sun protection?: The brim provides shade for your face and eyes during casual outdoor activities, but brushed cotton does not carry a UPF rating. For extended sun exposure consider additional sun protection.