How many bottles or cans does this hold?

The 13-liter capacity fits approximately eight to ten standard cans or bottles with ice, or a mix of full-size wine bottles and cans depending on how you pack it. The taller interior lets you stand 750ml bottles upright.

Does the insulation keep drinks cold all day?

The insulation is designed for day-trip use—expect several hours of cold retention depending on ambient temperature and how often you open it. For overnight or multi-day trips, a hard-sided cooler with thicker insulation will perform better.

Can I clean the inside if something spills?

Yes, the interior wipes clean with a damp cloth. The exterior fabric resists moisture and cleans up easily after outdoor use. There is no drain plug, so tip the cooler to pour out melted ice.

How do I carry it when it's full?

You can use the adjustable shoulder strap for hands-free carrying or the top handles for a hand-carry grip. The strap detaches completely if you prefer to carry it by the handles alone.

Does it fit under an airplane seat or in an overhead bin?

When empty, it collapses flat and fits easily in carry-on luggage or overhead bins. When packed full, dimensions will depend on contents, and airline carry-on rules around liquids and ice packs still apply.

Soft Cooler 13

The 3-second version

Tall interior fits full-size wine and liquor bottles upright
Dual-zipper closure opens wide for loading and retrieval
Removable shoulder strap adjusts to your preferred carry length
Best for day trips, not multi-day cold storage
Soft sides less protective than hard coolers
No drain plug for melted ice

Why it's on GiftsFeed

Soft-sided cooler built for taller bottles and adjustable carry

Most soft coolers compromise: they either hold cans well but force wine bottles to lie sideways, or they insulate effectively but weigh as much as a hard cooler. This one adds height without adding bulk, so you can stand a 750ml bottle upright and still close the top, and the whole bag still folds flat when you're done. That extra vertical clearance matters when you're packing for a group and need to mix bottle sizes without playing Tetris. The adjustable strap and collapsible design make it easier to justify owning than a bulky cooler you'll hide in the garage for nine months a year.

Good gift when

People who bring drinks to beaches, parks, or outdoor events regularly
Anyone tired of rigid coolers that take up trunk space year-round
Tailgaters and concertgoers who walk from parking to venue
Campers who need flexible gear that packs down between trips

Skip it if If you need multi-day cold retention for extended camping trips, a hard-sided cooler with thicker insulation will outperform any soft bag by a significant margin.

Specs

Capacity: 13 liters
Closure: Double-zippered top
Carry options: Adjustable/removable shoulder strap, top handles
Storage: Collapses flat when empty

What's included

Soft Cooler 13
Adjustable shoulder strap

If you're giving it

No sizing to guess

Ships as a functional cooler; add a gift bag or wrap if presenting.

The details

This insulated soft cooler opens wide with a dual-zipper closure and stands tall enough to hold full-size wine bottles upright without tilting or crushing. The shoulder strap detaches and adjusts to suit how you carry it, whether slung across one shoulder or held by the top handles.

The insulation layer wraps all sides to keep contents cold while you move between car, campsite, or picnic spot. Soft walls collapse when the cooler is empty, so it stores flat in a trunk or closet. The exterior fabric resists moisture and wipes clean after sandy or dusty trips.

Carry it to tailgates, beach days, or outdoor concerts where a rigid cooler feels too bulky but a standard tote lacks the insulation you need. The 13-liter capacity fits a mix of bottles and cans with room for ice, and the flexible construction absorbs bumps without cracking or warping.

The updated insulating material balances cold retention with lighter weight, so you can pack it full without the strain of hauling hard-sided gear. Reinforced stitching at the strap attachment points handles the load when the cooler is packed to capacity.

Snow Peak

Soft Cooler 13

Insulated cooler bag with double-zippered top and removable shoulder strap

$79.95at snowpeak.com

Quantity

Buy from Snow Peak

Ships and sold by Snow Peak. About this merchant

The 3-second version

Tall interior fits full-size wine and liquor bottles upright
Dual-zipper closure opens wide for loading and retrieval
Removable shoulder strap adjusts to your preferred carry length
Best for day trips, not multi-day cold storage
Soft sides less protective than hard coolers
No drain plug for melted ice

Cheaper alternatives

Steel Cooler Storage Bins | Large$25

Questions

How many bottles or cans does this hold?: The 13-liter capacity fits approximately eight to ten standard cans or bottles with ice, or a mix of full-size wine bottles and cans depending on how you pack it. The taller interior lets you stand 750ml bottles upright.
Does the insulation keep drinks cold all day?: The insulation is designed for day-trip use—expect several hours of cold retention depending on ambient temperature and how often you open it. For overnight or multi-day trips, a hard-sided cooler with thicker insulation will perform better.
Can I clean the inside if something spills?: Yes, the interior wipes clean with a damp cloth. The exterior fabric resists moisture and cleans up easily after outdoor use. There is no drain plug, so tip the cooler to pour out melted ice.
How do I carry it when it's full?: You can use the adjustable shoulder strap for hands-free carrying or the top handles for a hand-carry grip. The strap detaches completely if you prefer to carry it by the handles alone.
Does it fit under an airplane seat or in an overhead bin?: When empty, it collapses flat and fits easily in carry-on luggage or overhead bins. When packed full, dimensions will depend on contents, and airline carry-on rules around liquids and ice packs still apply.