Will this work on a dog that sheds a normal amount?

It's safe for any coat, but it's designed to solve problems specific to non-shedding breeds like dryness and matting. If your dog has a short coat that sheds regularly, you won't get much benefit from the extra hydration.

How often should I bathe a curly-coated dog with this?

Most curly-coated breeds do well with a bath every three to four weeks. More frequent bathing is fine if your dog gets dirty, but the hydrating formula is meant to last between regular grooming sessions.

Does this help with existing mats or just prevent new ones?

It makes brushing easier by softening the coat and loosening tangles, but serious mats need to be worked out manually or trimmed. Regular use after that helps prevent new ones from forming.

Is it safe for puppies?

The hypoallergenic formula is gentle enough for puppies with sensitive skin. It's a good choice for starting a grooming routine with a young doodle or poodle.

How much should I use per bath?

That depends on your dog's size and coat density. A small poodle might need a quarter-sized amount, while a large doodle with a thick coat could take several palmfuls. It lathers well and rinses clean, so start with less and add more if needed.

Pride + Groom THE NON SHEDDER Dog Shampoo — Hydrating, Detangling, Hypoallergenic Formula

hypoallergenic
Family owned

The 3-second version

Formulated for the unique needs of curly, non-shedding dog coats
Hydrates deeply to prevent matting and reduce tangles
Rinses completely clean without leaving sticky residue
Designed specifically for non-shedding breeds
Larger sizes better value for multi-dog homes
Scent fades quickly if strong fragrance preferred

Why it's on GiftsFeed

Dog shampoo built for coats that curl instead of shed

Most dog shampoos are built for coats that shed, where the goal is just to clean and maybe add a little shine. But curly, continuously-growing hair tangles at the root if it's not properly moisturized, and standard formulas either dry it out or leave a film that makes the problem worse. This one is engineered around the hydration needs of poodle-type coats, so it actually penetrates the curl pattern and keeps hair separated. That matters because a doodle that's comfortable being brushed is a completely different animal from one that dreads it, and the difference starts in the bath.

Good gift when

Owners of poodles, doodles, and other curly-coated breeds
Dogs with coats that mat easily or feel dry after bathing
Anyone tired of wrestling through tangles during grooming sessions
Households with multiple non-shedding dogs

Skip it if If your dog has a short, smooth coat that sheds regularly, a general-purpose shampoo will work fine and cost less per wash.

Specs

Sizes Available: 12 oz, 16 oz, 1 gallon
Formula Type: Hypoallergenic, hydrating, detangling
Intended Coat Types: Non-shedding and low-shedding breeds
Key Ingredients: All-natural
Scent: Light signature scent

What's included

One bottle of Pride + Groom THE NON SHEDDER Dog Shampoo in selected size

If you're giving it

No sizing to guess

Practical and useful for any owner of a poodle, doodle, or similar breed. The gallon size is best for groomers or multi-dog households.

The details

Curly-coated dogs need more from a shampoo than sleeker breeds do. Without the constant turnover of shedding, their hair grows longer and matts faster if it dries out. This shampoo works specifically with the structure of non-shedding coats, delivering moisture deep enough to keep curls soft and separated between baths.

The formula hydrates without weighing down the texture. It softens each strand so knots release more easily during brushing, and it rinses clean without leaving residue that can make curly fur sticky or clumpy. Regular use keeps the coat manageable and reduces the friction that leads to matting in high-movement areas like behind the ears and under the legs.

The ingredients are hypoallergenic and gentle enough for dogs with sensitive skin. The scent is light and pleasant without being overpowering, and it fades to neutral within a day or two rather than lingering for a week. Available in a 12-ounce bottle for occasional use, a 16-ounce size for regular grooming, or a gallon refill if you have multiple dogs or visit the groomer frequently.

This works best on breeds where the coat texture demands extra attention—poodles, labradoodles, goldendoobles, Portuguese water dogs, and similar. It addresses the specific challenges of hair that grows continuously rather than cycling through short shed phases, so you spend less time working through tangles and more time enjoying a dog that actually likes being brushed.

Fable Pets

Pride + Groom THE NON SHEDDER Dog Shampoo — Hydrating, Detangling, Hypoallergenic Formula

Hydrating formula tackles the tangles and dryness common in poodles, doodles, and other low-shedding breeds

$20at fablepets.com

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Ships and sold by Fable Pets. About this merchant

The 3-second version

Formulated for the unique needs of curly, non-shedding dog coats
Hydrates deeply to prevent matting and reduce tangles
Rinses completely clean without leaving sticky residue
Designed specifically for non-shedding breeds
Larger sizes better value for multi-dog homes
Scent fades quickly if strong fragrance preferred

Questions

Will this work on a dog that sheds a normal amount?: It's safe for any coat, but it's designed to solve problems specific to non-shedding breeds like dryness and matting. If your dog has a short coat that sheds regularly, you won't get much benefit from the extra hydration.
How often should I bathe a curly-coated dog with this?: Most curly-coated breeds do well with a bath every three to four weeks. More frequent bathing is fine if your dog gets dirty, but the hydrating formula is meant to last between regular grooming sessions.
Does this help with existing mats or just prevent new ones?: It makes brushing easier by softening the coat and loosening tangles, but serious mats need to be worked out manually or trimmed. Regular use after that helps prevent new ones from forming.
Is it safe for puppies?: The hypoallergenic formula is gentle enough for puppies with sensitive skin. It's a good choice for starting a grooming routine with a young doodle or poodle.
How much should I use per bath?: That depends on your dog's size and coat density. A small poodle might need a quarter-sized amount, while a large doodle with a thick coat could take several palmfuls. It lathers well and rinses clean, so start with less and add more if needed.