Is this coffee roasted whole bean or ground?

The product is available as whole bean or ground. Check the variant options when ordering to select your preference.

What does it mean that the cooperative selected this lot?

CODECH tastes every farmer's coffee delivery each season and sets aside the highest-scoring lots to sell separately at a premium. This lot was identified as one of the best of the harvest after hundreds of cups were evaluated.

What roast level works for this coffee?

Counter Culture roasts this coffee to highlight its cocoa, nougat, and pear flavors. The roast level is chosen to balance the confectionery character without overpowering the fruit sweetness.

How long has Counter Culture worked with this cooperative?

Counter Culture has partnered with CODECH since 2010, building a long-term relationship that supports the cooperative's quality program and farmer premiums.

Hugo Ruiz

b corp
fair trade

The 3-second version

Selected by cooperative tasters as one of the harvest's highest-scoring lots
Cocoa and nougat flavors balanced with pear-like sweetness
Traced to a single small farm in Guatemala's western highlands
Flavor profile leans subtle rather than bold
Single-origin character may vary by harvest

Why it's on GiftsFeed

Single-origin Guatemala coffee scored among the top lots of the harvest

Most single-origin labels stop at the country or region, which still leaves you guessing whose work you're drinking and whether anyone checked the cup before it shipped. This bag names the farmer and tells you the cooperative cupped hundreds of lots to identify it as a standout, then paid a premium to keep it separate. That tasting step is the difference between a traceable origin and actual accountability for what ends up in the bag. If you've been burned by single-origin coffee that tastes flat or generic despite the fancy label, this is what it looks like when the selection happens at the cooperative level and the roaster has worked with the same group for more than a decade.

Good gift when

People who care where their coffee comes from and who grew it
Drinkers who prefer chocolate and fruit notes over bright acidity
Anyone tired of blends that hide the actual farm behind them

Skip it if You want a light, citrus-forward roast or a coffee with intense fruity punch rather than confectionery balance

Specs

Origin: Western Guatemala, near Concepción Huista
Farm: Hugo Ruiz
Cooperative: CODECH
Flavor notes: Cocoa, nougat, pear
Size: 12 oz

What's included

12 oz bag of coffee

If you're giving it

No sizing to guess

Coffee bag can be paired with a grinder or brewing equipment for a complete set

The details

This coffee comes from a small farm in Guatemala's western highlands, near Concepción Huista, where the CODECH cooperative tastes every farmer's delivery and reserves the highest-scoring beans for separate sale. Hugo Ruiz's lot earned that distinction this season, chosen from hundreds of cupped samples.

The cup brings together confectionery flavors—cocoa and nougat—with a sweetness that leans toward pear. It's a profile built on balance rather than extremes, and the cooperative's tasting program means the roaster can trace the beans back to a single grower whose work has been recognized season after season.

CODECH has worked with Counter Culture Coffee since 2010, and this selection process rewards farmers who focus on quality at the cherry level. The cooperative's model creates a premium tier within its membership, so growers like Hugo Ruiz see direct financial return for the extra attention their coffee receives during harvest and processing.

You get a twelve-ounce bag of whole bean or ground coffee, roasted to bring out the chocolate and fruit character that earned this lot its top score. The farm sits at elevation in western Guatemala, a region known for producing coffees with clarity and complexity when handled with care from tree to roaster.

Counter Culture

Hugo Ruiz

A small-farm highland coffee selected by the cooperative for its cocoa, nougat, and pear notes

$25at counterculturecoffee.com

Quantity

Ships and sold by Counter Culture. About this merchant

The 3-second version

Selected by cooperative tasters as one of the harvest's highest-scoring lots
Cocoa and nougat flavors balanced with pear-like sweetness
Traced to a single small farm in Guatemala's western highlands
Flavor profile leans subtle rather than bold
Single-origin character may vary by harvest

Questions

Is this coffee roasted whole bean or ground?: The product is available as whole bean or ground. Check the variant options when ordering to select your preference.
What does it mean that the cooperative selected this lot?: CODECH tastes every farmer's coffee delivery each season and sets aside the highest-scoring lots to sell separately at a premium. This lot was identified as one of the best of the harvest after hundreds of cups were evaluated.
What roast level works for this coffee?: Counter Culture roasts this coffee to highlight its cocoa, nougat, and pear flavors. The roast level is chosen to balance the confectionery character without overpowering the fruit sweetness.
How long has Counter Culture worked with this cooperative?: Counter Culture has partnered with CODECH since 2010, building a long-term relationship that supports the cooperative's quality program and farmer premiums.