Ettitude

Ettitude builds its bedding, towels, and home textiles around CleanBamboo, a patented lyocell fiber made from organic bamboo through a closed-loop process that relies on food-grade chemistry rather than harsh solvents. The material is certified to Oeko-Tex Class I, the standard for baby-safe textiles, and the company maintains full traceability from bamboo farm to finished product.

The brand recently moved part of its manufacturing to Peru to shorten lead times to the U.S. market, introducing a sateen-weave line produced there. A small global team spread across California, Argentina, Canada, and the Philippines runs the operation. Since 2023, Ettitude's Re:New program has diverted nearly 5,000 pounds of returned and used products from landfills through repair and resale.