Pupford

Pupford was founded in Utah by a team that includes foster volunteers who have rehabilitated more than twenty dogs before sending them to permanent homes. That experience informed the company's approach: they believe dogs need proper nutrition, consistent training, and meaningful relationships to thrive. The brand now combines training content with freeze-dried treat products designed for use during obedience work.

Their training resources include collaboration with Zak George, whose YouTube channel has become one of the most-viewed destinations for dog training content worldwide, with more than ten million annual views. The freeze-dried chicken treats are made with two ingredients and sourced in the United States. The company's roster includes former foster coordinators, social workers, and dog owners managing everything from senior dachshunds to labradoodles.